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BP chief flags up the Three Cs

CEO Bob Dudley has charted a way for energy businesses to succeed in a challenging market

Energy businesses are faced with hard choices in an increasingly competitive market-ones that determine success or failure. This stark message carried credibility, delivered by Bob Dudley, the CEO of BP. The supermajor's CEO keynote address to the World Energy Congress stressed that the world has become much more competitive, with abundant supply now keeping prices low. At the same time, we are more aware than ever of the need to reduce carbon emissions. Dudley used his speech to look at three main challenges-the Three Cs as he put it: competitiveness, carbon and choice. "We're going through a time during which supply has outstripped demand. Technology has continued to unlock new sources of

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